澳大利亚知名谷物早餐品牌将在中国市场改名
2016-10-22
食品伙伴网讯 据外媒报道，澳大利亚知名谷物早餐品牌Weet-Bix决定从11月中旬起在中国市场改用Nutri-Brex的名字，以与中国同类产品Weet-a-Bix区分。
据报道，Sanitarium集团所属Weet-Bix改名不利于中国代购人员，因为代购者从澳大利亚超市购买的该产品仍用的是Weet-Bix的名字。
自打中国热播电视剧播放女主角吃Weet-Bix当早餐，Weet-Bix的销量开始在中国市场增长。
部分原文报道如下：
The Weet-Bix brand of breakfast cereal is getting the chop in China and will be re-badged as Nutri-Brex as owner Sanitarium takes a punt that a sharp spike in sales driven by the same “clean and green” demand for Australian vitamins will continue to accelerate.
The re-badge will begin in mid-November and has been prompted by potential trademark issues as it seeks to differentiate Weet-bix from a close competitor, Weet-a-Bix, which is owned by Chinese state-controlled firm Bright Foods. But it poses a dilemma for the thousands of daigou shoppers who buy up vast quantities of Weet-bix in Australian supermarkets and sell them online in China.
原文链接：http://AAAd3d3LmFmci5jb20=AAA/business/retail/fmcg/weetbix-rebadge-for-china-poses-dilemma-for-suitcase-trade-20161017-gs4iv9
